Steam Next Fest Guide
Maximize your Next Fest impact. Get more demo downloads, wishlists, and visibility for your upcoming game.
No upcoming Next Fest scheduled
What is Steam Next Fest?
Steam Next Fest is a week-long celebration of upcoming games where developers can showcase playable demos and host livestreams. It's one of the most powerful visibility opportunities for unreleased games on Steam.
Features during Next Fest:
- Free playable demos for upcoming games
- Developer livestreams on Steam
- Increased visibility in Steam's storefront
- Community feedback on your demo
- Press and streamer attention
Next Fest Preparation Checklist
Prepare for the next event
Submit your registration through Steamworks before the deadline
Create a polished, bug-free demo showcasing your best content
Update capsule, screenshots, and description for maximum impact
Include a clear call-to-action at the end of your demo
Ensure your trailer reflects current gameplay and hooks viewers
Track demo downloads, completion rates, and conversion
Schedule multiple streams at different times during the fest
Have assets, key info, and contact ready for press/streamers
Prepare daily posts for Twitter, Discord, and other platforms
Let existing followers know the demo is coming
Have responses ready for common questions and issues
Demo Optimization Tips
Make your demo convert players into wishlisters
Lead With Your Best
Your demo doesn't have to be the first level. Show players your most engaging content first.
20-40 Minutes Sweet Spot
Long enough to hook players, short enough they'll actually finish and want more.
End on a Cliffhanger
Stop at a compelling moment that makes players need to know what happens next.
Test on Fresh Eyes
Have someone unfamiliar with your game play the demo. Watch where they get stuck.
Polish Over Features
A polished 30-minute demo beats a buggy 2-hour one. Quality over quantity.
Track Everything
Use analytics to understand where players quit, struggle, or succeed.
Historical Next Fest Dates
Pattern: February, June, October each year
Get Fest Reminders
We'll email you 4 weeks before each Next Fest so you have time to prepare.
Success Metrics
Good performance threshold
% of demo players who wishlist
Target completion rate
Of expected demo length
Is Your Page Ready?
Optimize your Coming Soon page before the fest for maximum wishlist conversions.
Analyze Your Page Free