Steam Sale Calendar 2026
Never miss a Steam sale. Plan your discounts, prepare your store page, and maximize revenue during each sale event.
No upcoming sales scheduled
Full Year Calendar
All major Steam sales and events for 2026
Sale Prep Checklist
Prepare for the next sale
Ensure all capsule images are up-to-date and eye-catching
Plan and submit your discount through Steamworks
Make sure your game description highlights key features
Update screenshots to show your game at its best
Ensure your trailer reflects current gameplay
Let your players know about the upcoming sale
Draft tweets, posts, and announcements
Be ready for increased support requests
Historical Sale Dates
Past Steam sales to help predict future patterns
2025
2024
Get Sale Reminders
We'll email you 1 week before each major sale so you have time to prepare.
Pro Tips
Don't Go Too Deep Too Fast
Save your biggest discounts for Winter and Summer sales. Start new games at 20-30% and gradually increase over time.
The First 48 Hours Matter Most
Steam's algorithm favors games with strong early sale performance. Promote your sale start heavily.
Bundles Boost Visibility
Consider creating bundles with complementary games. Bundle visibility adds to your overall impressions.
Update Before, Not During
Push updates before the sale starts, not during. Technical issues during a sale can hurt reviews.
Track Your Numbers
Use Steamworks analytics to understand which discounts perform best for your game.
Wishlists Convert Better
Wishlisters get notified when your game goes on sale. Focus on building wishlists between sales.
Is Your Page Ready?
Analyze your Steam page before the sale to maximize conversions.
Analyze Your Page Free