Your Steam Page is Losing Sales.
Get 5-12 specific fixes for your capsule, screenshots, description, and tags.
See a sample report·No Steam page yet? Plan your launch
What you'll get
Fair
Overall score
Small capsule loses its subject at thumbnail scale
Evidence: the 231×87 capsule is a wordmark on a flat background — at browse size nothing signals the genre.
How to fix: crop to the single most striking element and raise contrast so it still reads at 92×136.
Scores are a rubric judgement, category by category. Separately we publish what 405 real Steam store pages carry — screenshots, trailers, description length — from the pages we analyzed 2026-02-10 to 2026-07-30. See a full report →
Two real reports
The same analysis run on two different games. Not a before and after — two separate pages, scored on the same rubric.
Scores measure store page presentation only and say nothing about the quality of either game. Both are records of what the analyzer saw on the date it ran, and either page may have changed since. Neither studio has any involvement in, or gave any endorsement of, this analysis or this site.
Registration closes August 31. Your page is what the fest sends traffic to.
The fest runs Oct 19-26, 2026. Score your store page now, while there is still time to change it.
4 Things Killing Your Click-Through Rate
These are the elements Steam's algorithm weighs most heavily. Fix them, and your game gets shown to more people.
Capsule Image
Your capsule is the #1 factor in whether someone clicks. We check for text overload, poor contrast, and weak visual hierarchy — the exact problems that tank your CTR.
Store Description
Most descriptions bury the hook. We analyze your opening line, feature presentation, and keyword usage so Steam’s search algorithm actually surfaces your game.
Screenshots
Screenshot order matters more than you think. We check if your first screenshot sells the experience and whether they read clearly at thumbnail size.
Tag Strategy
Wrong tags mean wrong audience. We analyze your tag selection and order against top-performing games in your genre to maximize algorithmic reach.
Most indie capsules sit in the 2–4% CTR band. Push past 4% and Steam visibly starts sending you more traffic — here are the benchmarks.
Where these numbers come from
The bands are ours, drawn from the Steam pages we analyze plus community CTR tracking, and written up in full in Steam CTR benchmarks. One honesty note: Valve's own visibility documentation ranks purchases and engagement above clicks, so CTR is the tap that fills the funnel rather than a ranking lever on its own. We work through that distinction in the optimization guide.
No account required. Results in under 60 seconds.
Built for Every Stage of Your Steam Journey
Whether you're a week from launch or a year post-release.
Solo Developers
You built the game alone — don’t let a weak store page undermine months of work. Get specific fixes you can implement in an afternoon.
Small Studios
Store page optimization isn’t anyone’s specialty. Get expert-level analysis without hiring a consultant.
Pre-Launch & Early Access
Optimize before launch when changes have the biggest impact on your wishlist trajectory.
Post-Launch Games
Already live but not getting the traffic you expected? Find out exactly what’s holding your page back.
Real Data, Real Results
We're a new tool built by indie devs, for indie devs. No testimonials yet, because we haven't earned any — what we do have is the corpus our benchmarks are drawn from, published in full.
What we measured
180 released and 225 unreleased pages, collected 2026-02-10 to 2026-07-30. This is what a page's raw counts get placed against — screenshots, trailers, description length. Your score is a different thing: a rubric judgement, category by category, not a percentile against this set. Browse the pages.
Plans That Pay for Themselves
Start free and upgrade when you need more power. No hidden fees.
Free
Try it out and see your score
- 2 analyses per day
- Overall score + 4 category scores
- Your worst issue + the fix, free
- Severity map of everything else
- Remaining issues locked
- Recommendations locked
Full Report
Every fix, spelled out
- Every issue revealed, with the exact fix
- Prioritized recommendations
- PDF report
- Re-analyses included
- No account needed to buy
The 5-Point Promise, on the $29 Full Report and the $97 Wishlist Boost Audit: make the fixes, re-run your page, and if your score hasn't gone up 5 points, reply to your receipt inside 30 days for a full refund. Any other reason works too, on every one-time purchase including the Studio Launch Pack — no questions asked.
Frequently Asked Questions
Can I cancel anytime?
These are one-time purchases — there's nothing to cancel. Pay once, keep your analyses and re-analyses indefinitely.
What happens to my data if I stop using it?
Your analysis history and tracked games remain in your account permanently. One-time pass entitlements stay active — they don't expire.
Do you support Early Access games?
Absolutely. Early Access games benefit the most from store page optimization since you're still building your audience. All plan features work with EA titles.
How is this different from doing it myself?
Our AI compares your page against thousands of data points from top-performing games in your genre. It catches issues like poor capsule contrast or ineffective screenshot order that are hard to spot yourself.
Free Developer Tools
Powerful tools to validate and optimize your Steam assets. No signup required.
Capsule Image Validator
Validate your Steam capsule images against all official dimension requirements instantly.
Screenshot Checker
Check if your screenshots meet Steam's requirements and get instant optimization tips.
Revenue Calculator
Estimate your potential Steam revenue based on wishlists, price, and conversion rates.
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