Steam Regional Pricing Calculator
Enter your base USD price and see Valve's recommended pricing for every major region. Understand how regional pricing affects your global revenue.
Base Price (USD)
Set your US store price
Quick presets:
Global Revenue Summary
How regional pricing affects your earnings
Avg Global Ratio
69%
of USD price
Blended Revenue
69%
vs flat USD
Lowest Region
25%
Argentina
Highest Region
105%
Australia
If sales were evenly distributed across all regions, you would earn approximately $13.73 per unit on average instead of $19.99 -- a 31% reduction from flat USD pricing.
Recommended Prices by Region
| Region | Currency | % of USD | Recommended Price | Revenue Impact |
|---|---|---|---|---|
| United States(base) | USD | 100% | $19.99 | +0% |
| European Union | EUR | 95% | €18.99 | -5% |
| United Kingdom | GBP | 90% | £17.99 | -10% |
| Canada | CAD | 95% | CA$18.99 | -5% |
| Australia | AUD | 105% | A$20.99 | +5% |
| Japan | JPY | 100% | ¥19.99 | +0% |
| Brazil | BRL | 55% | R$10.99 | -45% |
| Russia / CIS | RUB | 40% | ₽8.00 | -60% |
| China | CNY | 65% | ¥12.99 | -35% |
| Turkey | TRY | 30% | ₺6.00 | -70% |
| Argentina | ARS | 25% | ARS$5.00 | -75% |
| India | INR | 35% | ₹7.00 | -65% |
| South Korea | KRW | 95% | ₩18.99 | -5% |
| Mexico | MXN | 55% | MX$10.99 | -45% |
| Southeast Asia | SGD | 45% | S$9.00 | -55% |
Percentages reflect Valve's approximate recommended regional pricing tiers. Actual recommended prices may vary slightly based on local currency rounding and Steam's suggested price points. Revenue impact shows the difference from your base USD price.
What Is Steam Regional Pricing?
Steam regional pricing is a system that allows game developers and publishers to set different prices for their games in different countries and regions around the world. Valve provides recommended pricing tiers for each region based on local purchasing power, average income levels, and competitive market conditions. The goal is to make games accessible to players globally while still generating meaningful revenue for developers.
When you set a base price in USD on Steam, Valve automatically suggests prices for every other supported currency. These recommendations are not mandatory -- developers have full control over their regional prices and can adjust them up or down. However, deviating significantly from the recommended tiers can have consequences. Setting prices too high in lower-income regions reduces sales volume, while setting them too low can encourage cross-region key reselling and abuse through VPN purchasing.
Regional pricing is one of the most impactful decisions you make as a Steam developer. Markets like Brazil, Turkey, Argentina, and India represent large player populations, but the recommended prices in these regions can be 50-75% lower than your USD base price. This means that even though you may sell more units globally with proper regional pricing, your average revenue per unit will be lower than your sticker price suggests. Understanding this trade-off is essential for accurate financial planning.
Steam supports over 40 currencies and covers virtually every country with internet access. The platform handles all currency conversion and payment processing, so developers receive their revenue share in their chosen payout currency regardless of where the sale originated. Valve updates its recommended pricing tiers periodically to reflect changes in exchange rates and economic conditions, and developers are notified when adjustments are suggested.
When to Deviate from Valve's Recommendations
Niche Games With Small Audiences
If your game targets a very specific audience (e.g., hardcore simulation or niche strategy), you may not benefit much from aggressive regional discounts. Your buyers are less price-sensitive and more willing to pay closer to the USD price regardless of region.
High Key-Reselling Risk
If you notice unusually high purchase volumes from low-price regions followed by key activations in high-price regions, you may want to raise prices in the source regions. This is more common with multiplayer or highly anticipated titles.
Localized Content
If you have invested in full localization (voice acting, culturally adapted content) for a specific region, you may be able to price slightly higher than the default recommendation in that region. Players value native-language support and are willing to pay a premium for it.
Currency Volatility
When a regional currency experiences sharp devaluation, Valve's recommendations may lag behind. In these cases, you might temporarily adjust prices to avoid selling at an unintended deep discount. Monitor exchange rates and update your pricing quarterly.
Maximizing Volume for Visibility
If your primary goal is to maximize total units sold (for example, to boost your game's visibility in Steam's algorithm during launch week), you might follow or even go slightly below Valve's recommendations. More sales means more reviews, more algorithmic momentum, and a stronger long-tail.
Related Resources
Steam Regional Pricing Guide
A deep dive into how regional pricing works, common mistakes, and strategies for maximizing global revenue.
Steam Pricing Strategy
How to price your Steam game for maximum revenue. Covers launch pricing, discount strategy, and regional considerations.
Steam Revenue Calculator
Estimate any Steam game's lifetime revenue using the Boxleiter method and review-based sales estimates.
Indie Game Revenue Data
Revenue benchmarks, distribution data, and what separates $10K games from $100K+ games on Steam.
Disclaimer: Regional pricing percentages shown are approximations of Valve's recommended tiers and may not reflect the exact current recommendations. Always verify pricing in Steamworks before publishing. Currency symbols represent the USD-equivalent value, not actual local currency amounts after conversion.